As technology rapidly advances, data security threats are becoming increasingly complex and sophisticated. Because of this reality, businesses are expected to face a variety of emerging and amplified threats to their data security in the coming year. Here some of the most significant threats to data security that businesses can expect in 2025, from new vulnerabilities to emerging attack vectors.

data security threats in 2025

  1. Advanced Ransomware Attacks: Ransomware has been a significant threat to data security for years. Over the course of the next several months, it is expected to become even more dangerous. Cybercriminals will continue to develop more advanced ransomware that can encrypt not just files, but entire systems or even networks. In addition to demanding ransom for the decryption key, attackers might also steal sensitive data and threaten to release it publicly if the ransom is not paid.

    Ransomware-as-a-Service (RaaS) platforms will likely grow, making it easier for non-technical criminals to launch these attacks, expanding the number of potential threats. SMBs, which often lack robust cybersecurity defenses, may be especially vulnerable to these attacks, which could have devastating financial and reputational consequences.

  2. AI-Powered Cyberattacks: Artificial Intelligence (AI) and Machine Learning (ML) are rapidly evolving technologies, and by 2025, they will likely play a pivotal role in cyberattacks. Attackers will use AI to automate and optimize attacks, such as identifying vulnerabilities in systems, creating convincing phishing emails, and launching highly targeted malware.

    AI-powered attacks can learn from defenses and adapt in real-time, making them harder to detect and prevent. With the ability to execute attacks at a speed and scale that humans cannot match, AI will significantly increase the sophistication of cyberattacks, making traditional security measures inadequate.

  3. Deepfakes and Social Engineering: Deepfakes, which use AI to create hyper-realistic fake audio or video, will be a significant threat by 2025. Cybercriminals may use deepfakes to impersonate executives, employees, or even customers, manipulating them into divulging sensitive information or authorizing fraudulent financial transactions.

    In addition to deepfakes, social engineering tactics will continue to evolve. Cybercriminals will exploit human psychology, using AI-driven data analytics to craft highly personalized and convincing scams. The combination of deepfakes and social engineering will make it harder for individuals and organizations to differentiate between legitimate and fraudulent communications, increasing the risk of data breaches and financial fraud.

  4. IoT Vulnerabilities: The Internet of Things (IoT) continues to expand, with billions of connected devices expected to be in use by the end of 2025. While these devices provide convenience, they also introduce significant security risks. Many IoT devices have weak security, such as default passwords, outdated firmware, and limited ability to patch vulnerabilities.

    Cybercriminals can exploit these weaknesses to infiltrate networks, gain unauthorized access to sensitive data, and launch distributed denial-of-service (DDoS) attacks. IoT devices often lack proper encryption, making the data they collect and transmit more vulnerable to interception.

  5. Cloud Security Threats: As more businesses move to the cloud, the potential for cloud security threats will increase. Misconfigurations of cloud environments, inadequate access controls, and insufficient data protection measures will expose companies to breaches. Attackers may target vulnerabilities in cloud providers or third-party services to gain unauthorized access to sensitive data stored in the cloud.
  6. Insider Threats: Disgruntled employees, contractors, or third-party vendors with access to sensitive information can exploit their positions for financial gain or to cause harm to the organization. These threats may involve stealing intellectual property, leaking customer data, or sabotaging systems.

    The rise of remote work and bring-your-own-device (BYOD) policies will exacerbate the problem, as employees work across multiple devices and networks. Insiders can exploit weak access controls or fail to follow security protocols, which could result in a significant breach of data.

  7. Supply Chain Attacks: Supply chain attacks target third-party vendors, contractors, or software providers that have access to a company’s network or data. Cybercriminals may compromise a vendor’s systems to gain access to larger organizations, bypassing their security measures entirely.
  8. As data security threats become increasingly complex, organizations must continuously adapt their cybersecurity strategies and technologies. If you are an SMB looking for expert guidance and a strategic partner, call Alliance IT today. We can help you to secure your networks, data and systems – and face the future with confidence.